What Makes a Data Strategy Truly Great
In today's world, everyone talks about data being the "new oil," but collecting vast amounts of it isn't enough. What truly sets successful organizations apart is how thoughtfully and strategically they use their data.The idea of a "great data strategy" is changing, driven by amazing strides in AI, higher expectations from businesses, and the constant need to be adaptable. Having guided many organizations through their data and analytics transformations, I've seen firsthand that a successful data strategy isn't just about IT, it needs to become a fundamental part of how the business operates. Here’s what I believe truly defines an exceptional data strategy today. 1. It's About Business First, Not Just Data Too often, organizations kick off their data journey by focusing on technology, picking tools, building data lakes, and setting up pipelines. But in 2025, a truly effective data strategy begins with understanding your business goals. Ask yourse...